Is your real estate business in a quiet patch right now? Whether it’s the holidays, school break or just a seasonal pause, this downtime is actually full of potential. Watch my video to learn more.
Quiet times in real estate are a golden opportunity to refocus. Whether it’s a seasonal slowdown or holiday break, use the slower pace to work ‘on’ your business, rather than ‘in it’. Encourage your team to take a breather, review roles, and freshen up your office space. A reset now sets you up for a faster and stronger return when things get busy again.
It’s also the perfect moment to revisit your systems and processes. Clean up your CRM, reconnect with clients on socials, and make sure your online presence is up to date. A quick Google will reveal what prospects find, so refresh old bios or headshots to enhance your brand.
While the phone’s gone silent, plan out your marketing activities for the months ahead. Capture fresh team photos, schedule anniversary messages, seek client testimonials and curate case studies. These are the trust builders that often get overlooked when you’re flat out.
Finally, step back and review what’s working. Reflect on your real estate marketing strategy, upskill your team, and plan your marketing calendar. That way, when the property market picks up, you’ll be ready to hit the ground running.
Need help with your real estate marketing strategy? One that maps out your tactical plan? Book a free one-hour consult with me, Melanie Hoole, and put your quiet time to good use.
Written by Melanie Hoole
My team and I specialise in helping real estate and property professionals perfect their personal brand, build a first-class digital profile and implement inbound marketing activities to attract leads. If you are unsure which direction to take with your digital marketing contact me for help.
