Is hiring a social media manager the best move for your real estate business? Before you decide, learn what the role actually involves, the salary you can expect to pay, and why more real estate principals are turning to specialist marketing teams for better results.
Hiring someone to manage your real estate social media can feel like a natural next step. You may have been posting yourself, or someone in the office lends a hand when there’s time. But here’s the truth: treating social media like an admin task won’t generate results. It’s not just about posting listings or sharing a few happy snaps; it’s a creative and technical discipline that requires a strategy and paid advertising budget.
Effective social media management requires a range of creative and technical skills, including content strategy, copywriting, design, advertising, and analytics. Can you find these skills in one person? It’s rare. Hiring a full-time social media marketer may seem like the answer, but you’ll need someone who understands real estate and has a broad marketing skill set. Plus, when that person takes leave or hits a creative block, it’s you who’s left to come up with ideas for your content calendar.
The alternative? Partner with a real estate marketing agency. When you outsource to a specialist marketing team, you gain access to a range of experts who collaborate behind the scenes. There’s no hiring staff, training or micro-management required. The result is a professional social media presence that builds your brand and frees up your time to focus on clients and listings.
Before rushing into hiring in-house, weigh up what you really need. Do you want to manage more staff or get back to doing what you do best? If you’re unsure what will work best for your real estate agency or personal brand, book a free one-hour consultation with me, Melanie Hoole. I’ll help you figure out the smartest next step for your real estate business.
Written by Melanie Hoole
My team and I specialise in helping real estate and property professionals perfect their personal brand, build a first-class digital profile and implement inbound marketing activities to attract leads. If you are unsure which direction to take with your digital marketing contact me for help.
