Still using mailouts and letterbox drops to scout out landlords? That’s most likely why your rent roll isn’t growing. Here’s what to do instead. Watch my video to learn more.
If your rent roll growth has stalled, it might be time to rethink how you market your property management services. Unlike owner occupiers, landlords don’t always live locally. They could be a few suburbs away, interstate or even overseas. Traditional marketing, such as signboards and letterbox drops, will fall short. To get in front of landlords, you need a digital-first strategy that prioritises social media channels and Google search.
Start by understanding the size of your investor market. Use data research tools to ascertain how many investment properties are located within your service area and, more importantly, who owns them. From there, build a contact database with the names, emails, and mobile numbers of these landlord owners. That list becomes the backbone of your marketing strategy, helping you target ads, tailor messages, and allocate your marketing budget more effectively.
Next, ensure your agency appears when landlords search for leasing or management assistance. Invest in search engine optimisation (SEO), run targeted Google Ads, and build web pages that answer landlords’ questions with clear call to actions, such as booking a free rental assessment. Build out a full-funnel strategy utilising educational content, landing pages, and remarketing ads that keep your agency top of mind and encourage landlords to switch.
The key to long-term growth is maintaining visibility and staying present with always-on brand marketing campaigns. Track your performance, refine your message based on what works, and stay connected with existing landlord clients, too. Retention is just as critical as acquisition.
Want to grow your rent roll the smart way? Book a free one-hour consult with me, Melanie Hoole, and let’s map out your marketing funnel together.
