Listen as I break down the seven social media missteps that trip up most agents, from posting in fits and starts, to winging it without a clear strategy, to relying on generic content that appeals to no one.
If social media isn’t bringing in leads, chances are you’re making a few common mistakes, but they’re easy to fix. The most frequent issues? Posting inconsistently, having no clear strategy, and trying to appeal to everyone. Instead, maintain consistency with your content (even two posts a week is sufficient), set clear goals, and craft messages that directly address your ideal client: whether that’s downsizers, investors, or upgraders.
Another trap? Turning your feed into a property listing portal. Social media is about connection, not just promotion. Use the 70/30 rule, only 30% of your content should be property-related. The rest should include helpful tips, local market insights, or personal moments behind the scenes. Visual consistency matters too, so stick to a recognisable brand style and invest in good photos and videos that reflect your professionalism.
Don’t stretch yourself too thin trying to show up on every platform. Focus on where your audience actually is: usually Facebook, Instagram, or LinkedIn, and master those. A simple scheduler will help you stay organised without the overwhelm. And if you’re still relying only on organic posts, it’s time to rethink. Even a modest ad budget can help get your content seen by the right people in the right suburbs.
Fixing your social media doesn’t require a total overhaul, just a smarter, more strategic approach. If you want help refining your presence and turning followers into leads, book a free 1-hour consult with me, Melanie Hoole. I’ll review your current marketing and share actionable tips to help you stand out and grow your business.
