In the second of my two-part series on real estate social media marketing, I look at why Facebook paid advertising is a necessity if you want to build your brand and generate enquiry for your services.
To get the most out of your real estate marketing; monitor key statistics and interpret the results. Once you know which activities bring you the best bang for your buck, it becomes easier to calculate your income.
Learn how social media changes, bans and platform shifts impact your marketing strategy. Tune in for 30 minutes as my team and I discuss recent news relating to social platforms and what to do.
Catherine Nikas-Boulos interviewed me, Melanie Hoole, and Steve Carroll for insights on Australia’s real estate social media landscape in light of the NARS report covering the US perspective.
Should you hit the panic button if your likes or follower count isn't increasing? Does chasing these numbers move the needle in your marketing efforts or simply distract you from what truly matters?
Reels are social media’s new favourite format and offer a great way to market your brand and position yourself as a property expert, as REB Awards finalist Mark Vella proves.
Real estate may have remained in a state of flux for most of the year, but we witnessed huge leaps forward in marketing with machine learning and the coming of age of artificial intelligence.
Hear how commercial property agency owner Jeff Moxham overhauled his digital marketing to win more business off the back of stronger connections with colleagues, clients and prospects.
In this video, Fiona Okeson and I discuss why publishing compelling brand content is critical for generating leads and getting you in front of real estate prospects ahead of your competition.
Effective real estate marketing requires multiple tools and software subscriptions. To take your real estate business to the next level, ensure you have our favourite tools at your fingertips.
Facebook, Instagram and Twitter now offer blue tick subscription services to provide users with extra benefits. Are these services important for real estate professionals? Find out if you should sign up.