John McGrath shares the importance of social media and how paid advertising can help you to grow your income and sell properties. John shares tips on how to get started, as well as names of agents worth following.
Read MoreDo you offload your social media advertising to a junior member of staff? Valentina Borbone and I discuss the importance of training and marketing qualifications for staff in charge of paid media budgets. Often it’s best to call in the professionals.
Read MoreTargeting international home buyers and property investors, such as the Chinese, isn’t as hard as you may think. Harriet Geoghegan shares how real estate agents can use groups and QR codes for great effect on WeChat.
Read MoreSteve Carroll shares his views on social media and how it’s changed the way we work, live and play, forever. There is no secret that social media is significantly important to real estate agents, but which platform offers the most potential?
Read MoreEver wondered how some agents are able to sell properties super fast? Matt Lahood, CEO of The Agency, sat down with me to talk about the power of social selling. Tune in to hear what social media can do for your agent profile and property sales.
Read MoreWhen it comes to the world of digital marketing it‘s very much a two-player game, between Google and Facebook. But should we be worried about the power these media giants have over us?
Read MoreSome people claim that boosting a Facebook post no longer works – which is not technically correct. So, today I’m setting the record straight and explaining the pro’s and con’s so that you can be smarter with your paid social media advertising.
Read MoreMost real estate agents have ventured into the world of social media. However, many efforts have fallen by the wayside, as people discover that creating a social media following and generating leads is not that easy.
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