As Christmas approaches, now is the perfect time for real estate businesses to find ways to give back and contribute to worthy causes within their communities. Here are ideas and case studies.

Real estate franchises have many layers, from national brand to local office, an agent's personal brand to property campaigns. How do you achieve cohesion, and who covers the costs?

Hoole is gearing up for a busy weekend! We're heading to AREC, the largest real estate conference in the southern hemisphere. Discover where to find us and what will be on offer at our booth.

Lead campaigns are a great way to find real estate prospects. This week, we meet Anthony Somlai of Home Property Agents to discover how he gains client leads.

Meet Craig Robinson, a real estate agent from Castle Hill who launched his new business, Time To Downsize, with Hoole’s marketing and branding expertise.

Buyer’s agent Julie Crockett recently launched a course helping agents make the leap into her field. Learn about the marketing and branding strategies we developed to help her win business.

Successful real estate agencies hire professional marketers who develop strategies, not just tactics. Here are six qualified marketers who deliver successful brand campaigns.

As real estate professionals, one of the best investments you can make in your business is collecting feedback from customers that have loved dealing with you. But what platform should you be using and how do to go about it? Read my rundown.

Is AI set to replace humans? Will it replace real estate agents or property managers? You are using AI every day already. Discover what you’re using right now.

Forget new year resolutions – put your real estate brand front and centre by following my 10 step no-fail brand marketing approach. Command your brand to pop up everywhere!

The number of buyers agents has grown. This increased competition makes it vital to ensure your buyers agent and vendor advocate brand stands out. Learn how.