In the second of my two-part series on real estate social media marketing, I look at why Facebook paid advertising is a necessity if you want to build your brand and generate enquiry for your services.
Juggling a real estate agency and focusing on sales is a tough task. Learn how Hoole was able to help a variety of real estate agencies become the best in their area.
Learn how a clever 3 series video marketing campaign, coupled with social media advertising on Facebook, Instagram and Youtube, sold a brand new Brisbane property in a matter of days when similar stock was failing to sell.
As a judge of the Real Estate Business Awards in Australia, I find the process a fascinating and educational experience. One of the best things about the REB Awards is that every real estate agent can learn from the experiences of the winners and nominees.
Have you ever wondered how to make your real estate marketing appeal to a more high-end clientele? The secret could be in the social media platforms you choose, as I learned recently when I was judging the Real Estate Business Awards.
Raine & Horne Ocean Shores recently won their State Marketing Award. Principal Julie-Ann Manahan believes her success is a direct result of her digital advertising system, Amplify, which has increased their local real estate market share.
Mel, If you decided to become a real estate agent with a vision of being a million dollar writer in 18 months, what are the five things you would do online? Find out who asked me this question and what my answer was.
Stop! Before you go about setting goals for this year, make sure you've created the time to achieve them. Avoid overwhelm, and potential failure, by reassessing where you spend those pressures minutes, hours and days.
The world of marketing analytics has made great leaps forward. You can now join the dots between each tool, channel and device (both online and offline) to work out which ads and marketing messages led real estate clients to your door.
To be a successful real estate agent or agency, you need to break the traditional marketing mould and venture down the path of becoming a super brand (kind of like a supermodel). To do this you’ll need the right tools for your ‘real estate’ trade.
Ever wondered why your real estate business requires so many subscriptions? From real estate referral sites to technology and marketing platforms and social media services, do you really need all these online tools?
