How did these ‘invisible’ real estate agents grow their personal reputation and brand, digitally? Read on to learn how we took Karen Page and Jacqui Rowland-Smith from unseen to seen on social media, and more searchable on Google.
Read MorePersonal branding, it’s the buzzword of the moment, and for real estate agents, it is critical to every sale. How will you ensure you stand apart from your competitors – and remain memorable with local home sellers or property investors?
Read MoreBuilding a ‘personal brand’ in the real estate industry may be a new trend, but it’s looking to become mainstream. No wonder many big names in real estate are jumping on this ‘brandwagon’. Here’s how they’re embracing the new social media, digital-savvy approach.
Read MoreIf you’re the shy and retiring type, move over, because this year is the year of the influencer! It’s official, people want to buy from people. Faceless brands and outdated advertising no longer work. Here’s the latest global thinking.
Read MoreAs a real estate agent, you know the importance of getting your social media marketing right. But it takes up so much time, especially if you want to be on several platforms. The secret to getting social right without having to spend too many hours on it each day is ‘scheduling’.
Read MoreAs a real estate agent, switching agency brands can be the kiss of death for your online profile. Here’s how to make sure you still exist in the digital realm after you move – so you can hit the ground running.
Read MoreMichael Rava, a long-time agent at McGrath Estate Agents, is best known as the real estate agent behind the wildly popular Facebook community page ‘Humans of Neutral Bay’. Here’s how he conquered this social channel in less than five months.
Read More