Real estate marketing intelligence removes guesswork. Learn how to track performance, see where leads drop off, fix funnel leaks, and increase enquiries across your entire marketing funnel.
Real estate marketing intelligence removes guesswork. Learn how to track performance, see where leads drop off, fix funnel leaks, and increase enquiries across your entire marketing funnel.
Are Baby Boomers active online or do they only read print? Steve Carroll and I discuss the way different generations have adapted to digital media and whether print still has a place in property campaigns.
No single message or element was wholly responsible for the lead you recieved. Just like selling or leasing a property it takes a team effort and multiple marketing tools to get a person or property noticed – this is ‘attribution’.
The world of marketing analytics has made great leaps forward. You can now join the dots between each tool, channel and device (both online and offline) to work out which ads and marketing messages led real estate clients to your door.
