We've all seen hashtags in social media posts, but do you really know what they are and why they are important for your real estate business's social media marketing efforts? No? Well don’t worry, let me explain.

For a busy real estate agent, with social media, it’s not size but engagement and trust that’s important. It’s better to have fewer dedicated followers who are interested in what you have to say than a mass of fake friendships. Find out why.