Social video is important for real estate marketing. But, which video formats work best? And how do you engage audiences on Facebook and YouTube? Let's look at video techniques that will make your real estate business stand out from the crowd.

It's the year of the dog, in Chinese years, which apparently stands for fortune and personality, and what better way to express your personality (and make a 'small' fortune) than through video marketing. In particular Facebook Live video streaming.

When it comes to real estate marketing, it’s impossible to ignore Facebook. However, it’s becoming increasingly difficult to get your posts seen by enough people. Why? Because of the Facebook algorithm.

Video is increasingly important in content marketing. It has been one of the most significant trends in both social media and digital marketing this year, with more people choosing to consume information this way than ever before.

Facebook live is the perfect way to connect and interact with your online audience, in real time. It not only lets you stream all the excitement of an auction, it provides you with lasting content to share across your social media streams.