In the second of my two-part series on real estate social media marketing, I look at why Facebook paid advertising is a necessity if you want to build your brand and generate enquiry for your services.
Facebook has been walking a fine line, trying to balance its users' needs with the expectations of paying advertisers. As concerns about data protection rise, Facebook is revisiting its business model. But what does this mean for real estate?
To improve your real estate social media marketing, it’s essential to increase your Facebook organic reach. We take a look at the Facebook algorithm, the content your real estate business needs to post and how to reach more friends and followers.
