Personal branding, it’s the buzzword of the moment, and for real estate agents, it is critical to every sale. How will you ensure you stand apart from your competitors – and remain memorable with local home sellers or property investors?
Building a ‘personal brand’ in the real estate industry may be a new trend, but it’s looking to become mainstream. No wonder many big names in real estate are jumping on this ‘brandwagon’. Here’s how they’re embracing the new social media, digital-savvy approach.
Blogging regularly on topics that matter to you as a real estate agent has helped me build the Hoole brand, and this strategy can help build your real estate brand, too. But be prepared, because quite a bit goes into a successful blog. And it takes time – lots of time.
