To remain competitive in today's internet era real estate agents need to build a strong digital DNA. The digital picture is changing quickly making today's game all about connectivity and engagement. That's where digital DNA comes into play, showing not only that you exist online but that you are staying relevant.
Chances are you've seen vanity URLs before or used them without realising. These unique web addresses are short, snappy, easy to remember and share, but underneath they hold a strong marketing message that supports your brand’s recognition.
If you’re keen to build or strengthen your online presence, it’s time to make LinkedIn a priority. Known as the ‘professional network’, this is the social media channel of choice for white collar workers and boasts the highest percentage of home owners.
How do you set yourself apart from other real estate agents online? These days it’s no longer sufficient to rely on your agency's website alone. To attract the clients you want, you need to up your online presence – being immediately visible and findable.
