If you’re attempting to promote your real estate business using cookie-cutter marketing tools, this will never work.

Third-party platforms might help you schedule a few social posts or leverage templated designs, but they’re not a solid marketing strategy. You can’t grow your real estate brand, generate leads, or run effective ad campaigns with a “marketing for dummies” approach.

Watch my latest video to learn how an effective marketing strategy works for real estate professionals.

Qualified digital marketers don’t use beginner tools. We use high-end creative software and tech stacks to design marketing funnels tailored to your real estate brand and business goals. Nothing is generic. We don’t just post on socials; we manage email campaigns and run “always-on” paid ads across Meta, Google, and LinkedIn.

Real estate is competitive. If you look like every other agent online, you’re not going to win property listings. Property owners (or homebuyers) choose real estate professionals whom they become familiar with through ads and then conversations. You need to build credibility and a competitive edge. Don’t be someone using the same off-the-shelf graphics as the next agent.

Tech tools alone won’t move the needle. It’s how they’re used that matters. A marketing platform can give you basic graphical templates, but it can’t give you a team of creative and technical marketing specialists who know the real estate industry inside and out.

Just like a property sale takes a team of experts, promoting your real estate business to local property owners is no different.

If you’re serious about growing your real estate brand, stop wasting money trying to do it yourself or with cookie-cutter tools. Book a free one-hour call with me, Melanie Hoole. I’ll show you what a tailored strategy looks like and how professional marketing creates sustainable results.

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Written by Melanie Hoole

My team and I specialise in helping real estate and property professionals perfect their personal brand, build a first-class digital profile and implement inbound marketing activities to attract leads. If you are unsure which direction to take with your digital marketing contact me for help.