Still avoiding video because it feels awkward, time-consuming, or just not your thing? Fair. But video is no longer optional. Don’t get left behind.
Over 91% of businesses use video Reels to promote themselves. Your real estate competitors are showing up in social feeds every day, speaking directly to homeowners and building familiarity while you stay off-camera.
In real estate, people buy you first. Long before a phone call, homeowners are deciding who feels most approachable. Video is the closest thing to meeting you in person. Your digital handshake, creating a connection before you’ve even met.
Photos and graphics can only take you so far. Video allows prospects to hear your voice, feel your energy, and hear you explain property in plain English. Over time, it builds recognition, so when someone is ready to act, they don’t feel like they’re calling a stranger.
That’s where Hoole comes in. In half a day, we record a strategic series of video Reels that capture your perfect pitch and answer the questions property owners want to know before they call an agent. Your videos work around the clock, positioning you as the obvious choice before the first conversation.
We make the process simple. Scripts, teleprompters, and experienced videographers remove the awkwardness. Your videos are professionally edited with captions and motion graphics, then published natively across platforms to maximise the number of homeowners who watch.
If video has been sitting in the too-hard basket, it’s time to talk. Book a complimentary one-hour consultation with me, Melanie Hoole. Video marketing is the hardest-working asset in your business. Video marketing is a must.
Written by Melanie Hoole
My team and I specialise in helping real estate and property professionals perfect their personal brand, build a first-class digital profile and implement inbound marketing activities to attract leads. If you are unsure which direction to take with your digital marketing contact me for help.
