Are you gambling away your brand marketing budget? Meta’s Boost button and Google’s Ads Express tool look simple, but they’re designed to burn through your money fast.
Watch my latest video to learn why you need an expert in ad account management to protect your marketing spend and generate the right results.
Easy-to-use advertising interfaces simplify the process of building advertising campaigns for your real estate business, reducing it to just a few clicks. However, these tools are designed for individuals with no prior advertising experience. They give you the illusion of campaign control, when really you’re just spraying your message into the void and praying that prospects see it.
Meta and Google make billions each year because most people running ads don’t know what they’re doing. They profit from wasted ad spend. Your money is pushed into a high-speed online auction, where ads are shown to irrelevant audiences, hidden behind layers of missing data.
You can’t see what keywords or interests triggered your ad, or who actually saw it. It’s the equivalent of feeding coins into a pokie machine. These ad platforms take your money fast while keeping you in the dark.
To make it even trickier, these platforms know most advertisers don’t fully understand their systems. They’ll offer you a friendly call with an “ad support representative” to help set things up. But instead of optimising your ad budget, that advice usually guides you straight into a money pit. Your ad spend gets funnelled into the channels that make the platform the most profit, not the ones that deliver results for your real estate business.
This is why professional ad management matters. At Hoole, we don’t press ‘Boost’ and hope for the best. We utilise advanced advertising interfaces that provide us with complete control. We know how to target the right audiences for your real estate business, pull the right levers, and continually adjust campaigns as platforms evolve. That means your budget is actively managed, not gambled away.
If you’re serious about getting your name and real estate services in front of the right people, you need a team of experienced advertising professionals.
Want help running paid advertising campaigns? Book a free one-hour consultation with me, Melanie Hoole, to learn how advertising converts into business revenue.
Written by Melanie Hoole
My team and I specialise in helping real estate and property professionals perfect their personal brand, build a first-class digital profile and implement inbound marketing activities to attract leads. If you are unsure which direction to take with your digital marketing contact me for help.
