In the second of my two-part series on real estate social media marketing, I look at why Facebook paid advertising is a necessity if you want to build your brand and generate enquiry for your services.

Google ads remain the best advertising channel for promoting your real estate services. Yet, so few real estate agents use them. Remember, when home owners search, they have intent and are ready to list!

Have you noticed how products or services you've researched show up, again and again, from brands you looked at several days ago? Well, that's the magic of digital marketing. Let me share how it works.