In today’s digital-first world, if you’re not harnessing social media, you’re missing out and failing to keep your business competitive. For real estate agents, a strong social media game isn’t optional; it’s essential for staying visible, building trust, and attracting clients in a crowded market.
With most homebuyers starting their search online, platforms like Instagram, Facebook, TikTok and YouTube enable real estate professionals to connect with clients, showcase properties, and generate high-quality leads, often more efficiently than traditional methods.
That said, many agents are still unsure how to maximise social media, while others are pioneering a path to success by becoming top guns in the field.
Following the release of a NARS report on the USA social media landscape, Catherine Nikas-Boulos, Digital Editor at Elite Agent, interviewed Steve Carroll and me, Melanie Hoole, for our insights on the Australian real estate industry’s use of social media.
Read the full article on the Elite Agent website.
Visit: Why agents need to ramp up their social media game.
Written by Melanie Hoole
My team and I specialise in helping real estate and property professionals perfect their personal brand, build a first-class digital profile and implement inbound marketing activities to attract leads. If you are unsure which direction to take with your digital marketing contact me for help.
