Running ads to promote your real estate services shouldn’t feel like playing the Pokies. Campaigns get the best ‘bang for buck’ when set up by ad experts, who know which levers to pull and budgets to set.
Real estate marketing budgets aren’t shrinking; they’re being spent more carefully. Here’s the latest research to help you make smarter spending decisions.
In the second of my two-part series on real estate social media marketing, I look at why Facebook paid advertising is a necessity if you want to build your brand and generate enquiry for your services.
Google ads remain the best advertising channel for promoting your real estate services. Yet, so few real estate agents use them. Remember, when home owners search, they have intent and are ready to list!
Have you noticed how products or services you've researched show up, again and again, from brands you looked at several days ago? Well, that's the magic of digital marketing. Let me share how it works.
Want better-performing real estate ads? Learn how to improve your real estate ads with smart testing. Discover what actually works on Facebook and Instagram and how to turn paid ads into predictable results.
Real estate may have remained in a state of flux for most of the year, but we witnessed huge leaps forward in marketing with machine learning and the coming of age of artificial intelligence.
Discover the best way to recruit licensed real estate professionals or support staff to your real estate franchise, office, or team with social media campaigns.
No single message or element was wholly responsible for the lead you recieved. Just like selling or leasing a property it takes a team effort and multiple marketing tools to get a person or property noticed – this is ‘attribution’.
Do you offload your social media advertising to a junior member of staff? Valentina Borbone and I discuss the importance of training and marketing qualifications for staff in charge of paid media budgets. Often it's best to call in the professionals.
The annual REB Awards are a positive way to bring together real estate professionals from across Australia, to celebrate everyone's successes, small or large. Thank you, Momentum Media, for making this happen.
