Selling properties off-the-plan before they are built requires unique marketing tactics, and REB Finalist Fiona Yang has mastered them. Learn how she gets developments sold.
Giving back is at the heart of property investment consultant Goro Gupta’s business. His niched offerings earned him a REB Award finalist position this year. Here’s how he sets himself apart.
Wouldn't it be great to be able to read the minds of homeowners or home buyers? Neuromarketing is about as close as you can get. Today, I explain what it is, and how you can boost the success of your real estate marketing.
Chinese buyers are an important part of the Australian property landscape – but how do you reach them with your real estate campaigns? WeTools share their perspective on Chinese property investors.
Not every real estate marketing campaign goes smoothly. But finding creative solutions to problems that arise can give you a great story to tell prospective home sellers or property investors, and raise the profile of your real estate business at the same time.
When it comes to advertising your vendor's property on Facebook, do you have better engagement by keeping real estate buyers within your Facebook page or by leading them off the social channel to your real estate website?
Facebook is all about friends, but it’s amazing how many real estate agents feel like ‘friends in need’ when it comes to social media marketing. It’s now essential to include Facebook as part of your property marketing campaign strategy, but how?
Facebook live is the perfect way to connect and interact with your online audience, in real time. It not only lets you stream all the excitement of an auction, it provides you with lasting content to share across your social media streams.
