Marketing is your warm-up act, building familiarity and credibility before the main act: you. Know the numbers that keep you in the spotlight.
Is your marketing working hard enough?
Don’t measure marketing simply to produce a report. Understanding your results becomes important when:
- You want your individual name and agency brand to become better known
- You want to reach more homeowners in your market
- You want more enquiries, appraisals and clients
- You want to know which topics homeowners care about most
- You’re posting regularly but don’t know what content resonates
- You’re investing in marketing without knowing what to do more or less of
Use results to understand what’s working, or no longer working, and how to get your best bang for your marketing buck.
Our process
We focus on the signals that tell us whether your marketing is gaining traction:
- Are more homeowners discovering you?
- Are they returning regularly?
- What are they reading, watching and listening to?
- Which topics generate the most interest?
- What questions are homeowners asking?
- Is your audience growing?
- How many times do people search for you by name?
- Is your real estate brand becoming better known?
- Which campaigns help generate enquiries and appraisals?
- Where should you invest more or pull back?
Your marketing results give you:
- A clear picture of what’s working
- Insights into what interests your audience
- An understanding of which content resonates
- Visibility over enquiry and appraisal activity
- Comparison of marketing performance over time
- Recommendations on what to stop, start and improve
- Clearer direction on where to invest your marketing budget
Your marketing performance team will include:
- Marketing strategist
- Marketing performance analyst
- Search and advertising specialists
- Social media marketer
- Website and SEO specialist
Our specialists monitor individual marketing channels while your strategist looks at the bigger picture: what homeowners are responding to and what we should do next.
Marketing performance is monitored continuously and reviewed regularly, so decisions are based on patterns rather than on a single good or bad week.
Real estate marketing is a long game. Most homeowners seeing your marketing today aren’t ready to list tomorrow.
The aim is to stay interesting and relevant while they move towards that decision. Results tell you whether you’re succeeding.
Learn what makes homeowners in your market tick. Do more of what gets their attention. Improve what doesn’t. And keep building familiarity until the day they’re ready to invite an agent into their home.
Let’s talk
If you’d like to sanity check your current marketing or just talk through your situation, I’m happy to have a no-pressure chat. Sometimes one conversation is all it takes to identify what’s missing and where your biggest opportunities lie.
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