Your database is one of your most valuable marketing assets. Stay in touch, stay relevant and give prospects a reason to come back to you.
Do you need email & SMS marketing?
Email and SMS marketing becomes important if:
- You have a valuable database you’re not leveraging
- Your communication is inconsistent
- You send the same message to everyone
- Past clients rarely hear from you
- You want to nurture prospects over time
- You want to promote specific services or campaigns
- You need better follow-up after an enquiry
Your database has taken years to build. Don’t wait for the people in it to remember you. Instead, give them a reason to want to stay in touch.
Our process
Depending on your strategy, your email and SMS campaigns can include:
- Email newsletters
- SMS campaigns
- Automated nurture sequences
- Client and prospect communications
- Campaign and service promotions
- Database segmentation
- Email design and SMS copy
- Calls to action and conversion pathways
- Campaign tracking
Your email and SMS program will include:
- Communication strategy and calendar
- Audience segmentation
- Professionally written messaging
- Branded email templates
- Campaign setup and distribution
- Automated communication sequences
- Performance tracking and reporting
Your email and SMS channel marketing team will include:
- Marketing strategist
- Professional writer/editor
- Graphic designer
- Email marketing specialist
- Automation specialist
- Marketing performance analys
Our team combines strategy, messaging, design and technology to keep your database engaged and your business front of mind.
Individual campaigns can be created as required, while ongoing email and SMS programs are planned and delivered to an agreed schedule.
Email and SMS can support a specific campaign or form part of your ongoing marketing.
We help you communicate consistently with different segments of your database, ensuring your business stays relevant between transactions and your relationships continue to grow.
Let’s talk
If you’d like to sanity check your current marketing or just talk through your situation, I’m happy to have a no-pressure chat. Sometimes one conversation is all it takes to identify what’s missing and where your biggest opportunities lie.
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